I’ve been following the blog of Fred Wilson, a venture capitalist working in the the tech category. Wilson is an active blogger, commentator, tweeter (@fredwilson) and speaker on the topic of social media, which—as I’ve written many times on Merge—is going to be an important asset, at the very least, for creative entrepreneurs in the near future.

But how do we channel this medium that clearly has massive potential, but is currently evolving and growing at a blindingly rapid pace? In this short video, Fred Wilson comments on what’s next for social media.

Here’s a longer presentation by Wilson at the Google HQ last month in which he expands on his thinking.