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I’m thrilled to be a part of the 2011 Transform Symposium at the Mayo Clinic Center For Innovation beginning Sunday. I will be leading two sessions there: a panel discussion on the 5 over 50 project on healthy aging, and another on the new AIGA Design for Good initiative. The symposium will be a convergence of the leaders in the healthcare and design space. Winterhouse Institute’s Bill Drenttel has programmed the event which will feature presentations by Larry Keely of Doblin, Chris Hacker of Johnson & Johnson, Dondeena Bradley of Pepsico, and Roger Martin of the Rotman School of Management. Sessions are also being led by Continuum and GE. Journalist John Hockenberry, who has a rich history emceeing design conferences after many years of playing that role at AIGA conferences, will facilitate.

This is an important time for designers to be able to clearly articulate our unique value in developing creative ways to live healthier. The challenges in healthcare are massive and a design-driven approach—within a multi-disciplinary setting—can yield possibilities that are invisible through traditional approaches. It will be exciting to see what the leaders in this vital space are working on.

In addition to Transform, I have a busy travel and presentation itinerary in the coming months, including:

Designing Change. Changing Design
AIGA Kansas City
Monday, September 19

Merge Mashup
AIGA Cleveland
Friday, September 23

Elevate Series
AIGA South Dakota
Tuesday, September 27

From Understanding to Design and Back Again
Cumulus Conference
Denver, CO
September 29-October 2

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