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trophybThanks to Gaby Brink at Tomorrow Partners in San Francisco for forwarding this link to the DiabetesMine Design Challenge. DiabetesMine is a respected blog and online community for people living with diabetes. This brings up a topic that I’ve touched on a few times previously in Merge: business competitions.

I wrote in an earlier post about the experience Lisa and I had in the Minnesota Cup, a business competition here in our home state, which was a pivotal experience in the development of HealthSimple. We submitted our business plan in the inaugural Cup in 2005 and were thrilled to be selected as a finalist among 607 business plans that were entered that year—eventually we took the third place prize.

I think these competitions can be a huge opportunity for entrepreneurs, but only in part because of the potential for financial reward. For Lisa and me, the Minnesota Cup introduced us to a network of people in the business world whom we would not otherwise have been exposed to. Among them, lawyers, bankers, publicists and successful entrepreneurs, many of whom became valued advisors as we built our business. Our finalist status also added credibility to HealthSimple as we were trying to establish key partnerships. Additionally, our participation in the Cup forced us to hunker down and write our first formal business plan for HealthSimple—a task we had been avoiding, but which proved to be of undeniable value for us.

(note to Minnesota designers: the 2009 Minnesota Cup is just getting underway—it would be great to see a wave of design-driven business plans in the competition this year)

One important note about business competitions with a design focus: the issue of communication designers providing services on a speculative basis is a very sensitive and complex one in our profession. AIGA has played a strong role in clarifying this issue and providing resources for designers to use in discussing the issue. For the record, I don’t consider the DiabetesMine contest to be a conflict in this way. DiabetesMine is not soliciting designs to be implemented by them for business gain (the way an organization might with a logo competition)—they are merely trying to support and nurture innovation in this important area.

Please send me links to other business competitions and I will post them on Merge.

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